A Cup Of Life
A Cup of Life is a simulated advertising project based on the clients: Health Science Authority and Singapore Red Cross.
In collaboration with Starbucks, the aim of this project is to promote blood donation to the youths of the general public. The concept tackles the common fears: pain, blood and needles, to amplify & mitigate the effects of these fears.
In collaboration with Starbucks, the aim of this project is to promote blood donation to the youths of the general public. The concept tackles the common fears: pain, blood and needles, to amplify & mitigate the effects of these fears.
Creative Direction + Execution: Ahmad Rifa’ie, Muhd Hariz, Douglas Tham
Program used: Adobe Photoshop, Adobe Premiere Pro, Adobe After Effects
Program used: Adobe Photoshop, Adobe Premiere Pro, Adobe After Effects
