Balmify: Branding Identity

For this brief, the client wanted a brand identity that would be unique and inviting.

The concept for the branding and logo generation would be to highlight the therapeutic effects of essential oils and balms and infuse it into the logo. 

The client wanted a very minimalistic approach with subtle hints at the different variations of packaging and colours for the different essential balms. 

As a result, the idea was to create a colour-coded system for management. As the company’s franchising is purely online, the amber jars would be designed in a simple and recognisable colour system with the stickers on the lids. 

Creative Direction + Execution + Storyboarding: Ahmad Rifa’ie Program used: Adobe Photoshop, Adobe Illustrator, Adobe Indesign